The Gap is a worldwide clothing and accessories retailer company. It has been famous for hoodies and sweatshirts since the opening of its first store in the UK in the year 1987. But Covid 19 has massively disturbed all the activities of this internationally popular clothing store. Gap has confirmed that they will be shutting down all the stores in the UK and Ireland in one month-from the ending of August to ending of September.
They have a total of 81 shops in the UK. All of these stores (including those 19 which have been planned to close in July) will be closed very soon and start to operate fully online. As the time of lease is getting expired so they need to hurry up. But there was confusion that Gap is closing permanently and would stop running their business. Actually, it is not true. They will now work as a web-based store. So, they are not leaving the market.
Though we know that Gap will be online, the concerned authority has not clarified the fact that the loss of personnel engaged with this closure will be compensated. They have not disclosed the number of staff who will be terminated or stay for online work. Sadly, Gap has started to plan for closing the outlets of France and Italy as well.
Not that they are doing it in a hurry but the situation has left them nowhere. Gap tried to survive with the store by providing huge discounts. Because of the pandemic, customers were not getting attracted by those big amounts of sales. Unfortunately, the situation was getting worse day by day. They had no option left without shutting the showrooms down.
Initially, Gap announced to close only 19 stores but gradually they could not bear with the expenses of outlets and declared all the outlets to be closed down. Besides corona, the interest of shoppers to do all the purchases online is also responsible for the losses incurred in Gap. Market analytics show that customers are no longer interested in physical store shopping. They find it more convenient to buy things from websites or pages lying down at home.
However, we hope Gap to be as dynamic as before like a global clothing brand. Everything is going online so Gap has to embrace the changes at a professional level. Hopefully, they will be successful in operating the e-commerce business and soon recover the losses.
Sayma Akter Santa
Intern, Content Writing Department
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