Gucci is the name of the brand that on the list of favorites of any fashion-conscious person in any part of the world. One of the most sought-after bands in the world. Gucci is setting new standards in the fashion industry.
Gucci is an Italian fashion label founded by Guccio Gucci in 1912, making it one of the oldest fashion brands in today’s promotion. Since the 1950s, Gucci has achieved incredible success as a label of choice among wealthy travelers, Hollywood stars and other well-heeled shoppers, renowned for its lavish and fun designs. The brand initially manufactured leather products, as well as premium knitwear, silk products, shoes and handbags.
Guccio Gucci breathed his last in 1953, but the business continued under the leadership of his three sons Aldo, Vasco and Rodolfo. The brand introduced luxury accessories such as glasses, watches and jewelry to their product line in the mid-60s. The Gucci logo is probably the most recognizable brand of luxury branding. Aldo Gucci, the son of Guccione, the founder of the fashion house, joined Gucci in 1933 and designed the logo for his father.
Gucci is currently owned by French luxury group Kering. If we want to see why the brand is ahead of many other brands, we will find some common strategies they have successfully maintained over the years. While the other brands focus too much on the product, Gucci, on the other hand puts its money in those who cover the ongoing matters of the world. For example in October 2017, Gucci initiated the “anti-fur” movement in the high-end sector, taking an unequivocal stand. Since the spring of 2018 Gucci has been fur-free. From now on, the famous Gucci slippers will have to make do without their real fur insoles. 25% of the leather items are manufactured in-house, this process of internalization of the brand is also to be taken into account in the evolution of the brand. For Gucci, creativity is at the heart of its strategy.
They can create a new demand for a new luxury and culture. When it came to E-commerce branding, Gucci made it a priority. In 2018, the brand reached 224 million visitors on its website. If we consider success as a category, then Gucci is there an indispensable name.
Romeo Afrin Upama/Intern