“People leave digital footprints behind them”- Jason Brownlee, founder of Colortext. We cannot always answer every question with 100% integrity. Because while answering specific questions we do not know what actually our mind says and wants. You would be shocked to know that when you fill up any kind of survey form, you will mark yes to those things which you are never do not even willing to do. Surprisingly, a survey actually reflects those things which you are unable to do. This is why market researchers use social media to track and help you to identify the actual things you like.
Basically, the market researchers have access to huge amounts of data storage by the means of cloud computing services within a very low budget. They can find out topics or products of our interest by Cookies. Approximately all the websites we visit, make sure that we agree with their cookies policy. It is mandatory to click the agree button for proceeding to the next portion of content. This is one of the most popular ways to trace our activities. Recently Facebook also launched a new feature to get insight into our genuine activities. But Facebook authority leaves an option to turn off this. That means if you do not want to give your activity updates they will not force you.
Artificial Intelligence is another way to find clues of someone. For instance, you click on 100 articles per day on the same kind of topics. What does it mean? Analysts will find that these topics are of your interest and the system will automatically show you articles on relevant topics. You will think of it as magic that you were thinking about reading this and it promptly appeared on your social media wall.
Data Analytics is on fire now. It has broken all the past tools that industries used to perceive our taste. Such as, if you like a business then you will not find any interest in politics. But you know that well-Business politics are absolutely relevant and each other’s influencers as well. You can be clarified by this example- Meghan Markle has a fan base who are interested to read about her. But the same group of people reads equally about Boris Johnson-Prime Minister of the UK. So, both of them are separate but somewhere people can relate them.
Detecting the facial expressions of people is a new form of big data analysis. Say, for example, a restaurant needs to be renovated but the owner does not know the choice of the customers. And as everybody knows, surveys are not that accurate anymore. So, he or she can place CCTV to analyze the facial and verbal expressions of the customers while enjoying their food. How they look at the interior, the reaction of putting the food into their mouth, if they are comfortable with the ambiance or not. Specialist software is being highly used to measure the output of these unconscious activities. In this innovative way, the owner can do everything for the restaurant according to the consumer’s choice.
The era of traditional surveys is gradually wiping out the industry. Now your emotions are being recorded to understand natural and authentic feedback from your mind. So, technology is getting inside our heads. Let us enjoy it.
Sayma Akter Santa
Intern, Content Writing Department
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