ICOM, the global network of independent agencies that provides advertising, marketing, communications, media, and digital services, has partnered with. MediumRare to represent ICOM in Bangladesh.
According to a press release, Dhaka based firm Medium Rare joined ICOM with Little Big Films, a sister company that creates, directs, and produces high quality films and video content for companies, government institutions, and other organizations.
Both of the organisation hoping for a good co-operation.
“MediumRare wanted to be a part of ICOM so that we can grow as a team, collaborate, learn from each other, and add real value to various global projects with our expertise.I hope by joining, we will be able to work on multiple projects with different challenges in a cross-disciplinary environment and expand MediumRare’s horizon.” Said, Abrar Athar, Managing Director and Creative Director of MediumRare.
Bob Morrison,Board Chairman and CEO of ICOM said, “The MediumRare team is bright, industry savvy and highly responsive. That makes for a good match for the rest of our member agencies. With their impressive work for international clients, they ‘get’ what a network like ICOM is all about.”
MediumRare is a hub of creators, artists, crazies, leaders, thinkers AND doers. It is constantly looking for the next big idea, constantly raising the bar for content. The market is oversaturated with mundane campaigns and strategies. So instead of complaining about the industry, MediumRare is changing it.
MediumRare strives to create a more informed audience — one challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures. Our integrated content connects with millions every day — online, and in person.
You can find Medium Rare content programming on mobile devices, broadcast radio, smart speakers, and other evolving platforms.
Scripted, Unscripted, Live Music Shows, Animation, Short/Long Form Documentations, TV, Social Media, Commercial, Branded Content and beyond.
MediumRare has accumulated experience working with both local and international clients. They have previously worked with local clients such as Gemcon Group and ACI food products and international brands including British American Tobacco, Domino’s Pizza, Le Meridien Dhaka, Suzuki Motor Cop, Wateraid and the World Food Programme (WFP).
MD. Towhidul Islam
Content Writing Department, Intern