Advertising is a way of corresponding information of new and existing products and services to customer in order to encouraging audiences for making purchase decision .This promotional Activity is also a part of marketing mix. So, advertising is essential element for the economic growth of a region as well as the marketers and businesses. Advertising is encouraged customers by some sponsors that reach through various traditional media such as television, newspaper, commercial radio advertisement, magazine mail, outdoor advertising or modern media such as blogs, websites and text messages. Marketers must assume consumers demand what they actual want to consume. They used to adapt changing with business demands when it comes to creating new advertisements. In the modern times, businesses are familiar to Digital Advertising. In recent times advertising mostly demand on social media. In Bangladesh, the trend of Digital Marketing is starting hey-day. Most of the large local and multinational companies are using digital marketing formula in full swing. But some companies have no employees who are specialized in this type of marketing. Therefore they fall behind in national and international market.
The major aim of advertising is to place impact on consumers buying behavior when a company starts a new product which may not familiar with customers. In this circumstance, advertising influences the consumer knowing about this new product. At the time of buying, consumer’s sense works about new product which they knew through advertising. They feel familiar with that brand name. If consumers really find that product with expected quality, they encourage other to buy that product .This way a new product turns into a famous place of interest. An interesting and attractive advertisement is likely to influence consumers to buy that product while a boring advertisement will do the opposite. Previous studies have been conducted on effectiveness of advertisement and its impact on consumer buying behavior which depicts positive relationships.
In psychological conception, our brain stores information which we gather based on advertisement and it works on the time of buying. A marketers need to focus on the right factors which attract customers and achieve maximum benefit from their advertisement. We believe that this study will offer useful insights for both advertising scholars and executives to understand the pros and cons of advertising and to assist marketers in introducing better approaches of advertising. Social media Advertisements have influenced our purchasing decisions more than before that what types of product we should buy. The mass media is the most powerful way to spread these images that represents sociocultural ideals. A good marketer collects information what Consumers actually demand. Advertising promotes social messages and life style by illustrating the position of ideal consumer and stimulates consumer’s willingness to purchase. A marketer first selects the target market (possible buyer of that product). Selecting promotional policy is the next step of targeting market. If selected target market seems more attractive on social media and technology, marketers get more focused on digital marketing. They identify how the lifestyle of an ideal customer of their product is, where they live, where they hang out, etc. Consumer Buying Behavior Consumer buying behavior refers to the methods involved when individuals or groups choose, buy, utilize or dispose of products, services, concepts or experiences to suit their needs and desires. A behavior that consumers shows in searching for, paying for, using, evaluating and disposing of products and services that they think will satisfy their needs It Nowadays, people have access to the endless supply of advertisements. In this competitive world business osummariz shooed make an attractive advertisement. They add something new, entertaining and something that can grab their attention. Long and Boring advertising will not sustain in consumers’ minds long enough. Therefore, entertainment has been termed as a significant advertising strategy for increasing advertising effectiveness and imploring them to make a purchase and brand also well recognized When new or existing products are shown though advertisement, those products are more familiar with customers Familiarity created by advertisement for a certain brand is also an important factor that affects consumer buying behavior. Consumers depicted satisfaction for products with familiar songs and a significant relationship was confirmed between the level of familiarity of the songs in the advertising and its amiability. Social role and image reflects that ads influence individual life style and the extent to which an individual seeks to present him or herself in a socially acceptable manner. In addition to selling products and services, ads sell image and life style. Consumers gather knowledge about new life style, image and trend through ads. Advertising promote social messages and life style through the position of ideal consumer and stimulate social action toward purchase of that products. Conclusion The earlier studies have summarized that when a huge sum expense on advertisements and other marketing campaigns consumers began to expect more from that particular brand. It creates and illusion of better quality of product or service from that brand. In this study, we will try to find out that how these associations that consumers make with ‘Advertisement Spending’ and the ‘Brand’ effect their purchase decision. In other words, we will attempt to find out how consumers perceive advertisement spending and if it ultimately influences them to purchase the product.
Written by : Anhar Akter (FBS-24th)
Edited by:MD.Monjur(FBS-24th)
