What was your reaction when you saw SOFIA robot is singing song without knowing this before. Yes, She downloaded that song immediately and started singing. Pretty interesting, isn’t she?
Now, say What is your thoughts on ATM machine? Yes, It’s a just a money teller machine.
When you asked Google Assistant to do something for you like, sing a song for you. Then Google Assistant sings a song for you. Now answer, are all these a miracle?
Not a miracle actually. This is the revolutionized Artificial Intelligence or AI.
AI is a genius common-sense showcased by a device or a medium which can hear, talk, listen and can act differently in the different stages of feeling. Yes, better than you.
Now, you might be wondering why we need to developed this kind of innovation which are better than us? Simply put, Peoples are using these innovations to maximize the human efforts. You might be feel tired, but this AI based technologies never felt tired. That’s why many businesses became a hunter in the market by using AI in their business.
Want to know about these businesses? I know it’s yes. Then keep prepare yourself to give a dive with me in the business world of AI. So, let’s dive in the blessing of AI.
- Amazon Web Services (AWS):
Amazon is a top wickets holder at the market of Cloud Computing. Before knowing this history, let me tell you what is the cloud computing is. I bet you want me to say it. Then, Let’s consider your life here.
When you’re in an emergence of keeping your important documents or pictures in a place from where you can get these important stuffs back whenever you needed, then where you stored these things? Definitely in Google Drive or Dropbox, right? Yes, of course.
And these Google Drive or Dropbox is a cloud computing system. Confusion got cleared I hope.
So back to AWS again. Amazon Web Service won the heart of the customer by Amazon Echo’s Alexa. Alexa knows everything. Sounds funny, right? She can reply to your every needs by a beautiful solutions. So, this Alexa is AI technology.
- Google Cloud:
Google is a familiar platform in AI industry. Whenever we say something to the Google Assistant, it replies instantly with a satisfying answer like a readymade pond of all solutions. Google is an investment giant and they invest in specially to the startup that has the AI innovation.
- Alibaba Cloud:
Alibaba is an AI giant in Asia. Alibaba’s AI intelligence supports the customers to get their necessary products by replying with the required product suggestions. This AI also enables the companies to sell their product by setting a virtual storefront on Alibaba’s site. And, guess what! The customers get the product recommendations according to their choices because of this AI-based interface.
So far, you got a complete understanding of artificial intelligence or AI and its productive output.
Now let’s know it from the functional backgrounds view of a business. Okay?
You will hardly find any company which is not using AI in its marketing functions. Every company including market leaders to followers use AI to segment customers based on their needs and geography, developing strategies and properly executing these.
Let me tell you something surprising about AI in marketing. Want to be surprised? I bet yes, you are.
So when you enjoy movies or listen to songs on YouTube, you could be noticed that YouTube shows you some ads. And surprising thing is that these ads represent your choices.
Yes, you’re almost there to understand what I’m saying. Let me make it more clear to you.
If most of the time you watch Scholarship related videos on YouTube or read any blog related to scholarships, you will see scholarship related ads on YouTube.
Yes, this the charisma of AI. It can recommend you products or ads according to your time spent history on social media. So, AI is surprising actually.
- Human Resources :
What do you think about AI robots as humans? Is it make any sense to you?
Yes, many companies are using AI to work as humans when they are not at work. At least human needs sleep, right?
Companies are using AI-based systems and robots to get the best output by a non-stop working schedule.
Let’s know about a well-known company which is using a robot as a replace of human resource. This is the very popular Pepsico. It actually uses a robot named as Robot “Vera” to phone and take interview of the candidates applied for an open position in sales.
Pretty interesting to know, right?
Human Resource or HR department also use AI to update the employees report automatically and also for executing many more causes.
- Customer Relationship :
Many businesses use AI to collect customers information from different sources like Facebook, Linked In, Twitter or from websites and then to serve them by providing satisfying services.
Again, time to be surprised. When we message in any company’s official page, we receive an instant message from that page, right? And the mystery is that the page owner didn’t sent it actually. This is the systemized AI on that page.
Like this, companies are rendering quality services to customers by productively utilizing Artificial Intelligence supports.
- Accounting & Finance :
You know, the use of AI in accounting & finance greatly reduced the human efforts in the repetitive task? Yes, it is.
By taking all the financial data from different sources, AI can make errors free financial statements, can audit the statements to find out the errors.
Also, AI can undertake the repetitive task of operation like doing the basic staffing process and many more. As a result, the main working body gets the time to perfectly focused on handling new issues or strategic tasks.
Artificial Intelligence is also used by companies for a successful run of manufacturing, supply chain, or we better say almost for everything.
So, Artificial Intelligence or AI is like a game-changer in today’s business world. The more AI you will utilize, the frequent productive output you will get. But, we should focus on using it appropriately and wisely.
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Imtius Ahmed Tuhin
Intern, Marketing & PR – YSSE