Tahsin Bari, a youngling entrepreneur from Natore, sells fresh fruits, vegetables and fish online. Tahsin, a 10th class student at Moukhara High School in Natore, started his business in May last year. Then, based on the advice of his mother, Tahsin started his own mango orchard business.
In the beginning, this entrepreneur could not understand the procedures & tricks of online business properly. Tahsin found it very difficult to apply the conventional methods in real business, even if he studied accounting or marketing in class for the convenience of being a business student. Meanwhile, Tahsin joined the “Women and e-Commerce forum” (WE), a Facebook-based group of entrepreneurs. There she can learn about masterclasses for young entrepreneurs. After taking part in the masterclass, Tahsin mastered difficult topics such as marketing strategy, investment planning or customer service. He has also got the results of starting a business with training straight away. Last year, Tahsin sold mangoes for around 80,000 BDT. So far this season, mangoes worth around 1.5 lakh BDT have been sold.
Thus, last year, Women & e-Commerce forum organized a year-long masterclass series for young entrepreneurs named “Entrepreneurship Masterclass 1.0”. This series of workshops had 12 masterclasses. It started from June 2020 and the final class of this master class series was held on June 26.
About seven lakh lads like Tahsin took part in this masterclass series. Women & e-Commerce forum’s president Nasima Akter told that the masterclass series was held through Zoom and Facebook Live. Young people could take part in all classes by registering online with 510 BDT. The classes covered almost all the topics that are important for becoming an entrepreneur, including online business start-up process, capital raising, marketing strategy, product import-export strategy, customer service management.
Soumya Basu, founder of Entrepreneurship Masterclass, said, “There is an opportunity to learn about every step of the way, from setting up a business online to making that business sustainable and profitable. The curriculum for this masterclass series is modeled on business faculty and entrepreneurship degrees from some of the world’s leading universities. Soumya says that many businesses are often seen in the vicinity. Many people start a business as a hobby and maybe many people get success. But due to strategic flaws, many cannot sustain that success. Entrepreneurs need to know how to make strategic aspects more effective in any type of business, big or small. At the same time, Soumya insisted on taking the direction of an experienced consultant at every step of the business.
The master classes are conducted by professors from various world renowned universities, successful entrepreneurs, CEOs of industrial establishments, technology experts and people with experience in the relevant fields. Education Minister Dipu Moni and Minister for Information and Communication Technology Junaid Ahmed joined in specific classes as guests.
The classes are both in Bengali and English. As a result, the language barrier has been diminished a lot, said by Nasima Akhter, president of WE. She said, ‘Many e-commerce businesses have developed in Bangladesh due to the ongoing pandemic crisis. At the beginning of the lockdown, many young people started businesses sitting at home. From then on, we wanted to do something for them on behalf of WE. I started the master class from that thought & intention. I didn’t expect to get so much response in such a short time.
After receiving a positive response for the first time in the Entrepreneurship Masterclass, Nasima is making her plans to start the second phase from next month. According to the organizers, this time for those who will finish the first part of the masterclass, the advanced masterclass will start soon onwards. Details about the starting of the second part of the masterclass series can be found on WE’s website and Facebook page.
– Written by,
Content Writing Department, YSSE.